The Fresh e-Marketplace is a digital platform aimed at bridging the gap between producers / farmers and consumers. It assists farmers and producers to promote and market their products to potential buyers and consumers. It cuts down turnaround times in the supply chain while attempting to level the playing field by providing access to local and international markets for small-scale farmers and the big players alike. The objective is to cut down the gap between farmer and fork, and this is done in a secure, efficient, responsible, and fair manner that is aimed at delighting the consumer so that profitability is ultimately enhanced.

The Fresh e-Marketplace It does not only bridge the gap between sellers and buyers, but it also provides opportunity for auxiliary services such as packaging, deliveries, etc. It also helps farmers manage the farmer gate traffic while providing demand insights that assist in production planning and operations management.